During Mobile Summit fifth edition, Max Bulling will talk with participants about the importance for companies to experience the transformation in the mobile as a change of strategy and not just as a technological change. Indeed, it’s only using this approach that mobile can enrich the customer and consumer experience significantly, becoming a key factor of customer loyalty.
As in past years, the strength of Mobile Summit will be the opportunity to talk about mobile key issues not only in terms of digital technologies and ICT solutions, but also in terms of experience, testimonials and “success stories” across different sectors most impacted by new technologies and mobile applications.
Take part at Mobile Summit 2015 on the 12 March in Milan Fondazione Cariplo Congress Center – via Romagnosi, 8).
To register for the event and for more information, visit www.theinnovationgroup.it