Bizmatica has partnered with Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, to strengthen its offering in the context of omnichannel, messaging-first customer engagement.

Through the partnership, Bizmatica will make Vonage’s conversational commerce application available to customers in Italy for a more engaging retail experience. Conversational commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience and turn conversations into sales.

Vonage’s allows consumers to engage in personal conversations about products from anywhere while helping retailers build trusted relationships with customers. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favourite brands, the application helps businesses to connect with customers, while also turning these conversations into richer AI-enabled customer experiences.

“, Vonage’s conversational commerce application, allows us to enrich our proposition in the field of omnichannel, messaging-first customer engagement,” Max Bulling, Bizmatica CEO said. “ enables businesses based on e-commerce to meet customer expectations, from answering their queries and sharing products and updates, to helping them create targeted campaigns.”

“We are pleased to be working with Bizmatica to enable its customers to enhance their interactions with consumers across the full spectrum of customer engagement points”, said David Darmon, Vonage VP Sales, EMEA. “Vonage continues to innovate to help organisations digitally transform their customer communications and engagement solutions as they continue to embrace hybrid work and expand communication channels.”

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